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Case study

Tour booking website for Clan Tours

A website for guided tours of the Scottish locations featured in Outlander, with online booking.

Client
Clan Tours
Sector
Tourism & hospitality
Services
Website

The client

Clan Tours runs guided tours of the Scottish locations that feature in the Outlander television series. Its guides worked on the show, so visitors hear first-hand stories as they travel. Tours range from single-day trips to castles, battlefields and filming locations, to a multi-day tour covering more than 30 locations from across the series. The company also offers private tours and gift vouchers.

What the website needed to do

Most Clan Tours customers are fans planning a trip to Scotland, often from overseas. They need to compare tours, see what each day includes and book with confidence before they travel. The website had to present each tour clearly, show the locations through photographs and let visitors book and pay online.

What we built

We built the Clan Tours website. Each tour has its own page with the itinerary, the locations visited and what is included. Visitors can browse the gallery, create an account and add tours or gift vouchers to their basket to book online. The site also explains the guides’ connection to the show, which is a big part of why customers choose Clan Tours.

Technology

Built with Umbraco, a content management system based on Microsoft .NET.

Related

We build bespoke web applications with booking and payments for tourism and leisure businesses. See also our work for Isle of Skye Rooms.

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